From Fabric to Philosophy: Founders’ Journey of Threads of Identity

In a world where fashion often bends to fleeting trends, Threads of Identity stands as a beacon of thoughtful design and enduring craftsmanship. At the heart of this brand are two visionaries—Utsav Patel and Pavna Mehta Joshi—whose journeys reflect a rare blend of heritage, innovation, and purpose.

Utsav Patel: A Legacy Reimagined

As the eldest son in his family and the third generation to uphold a proud legacy in textile processing, Utsav Patel embodies both tradition and progress. His decision to lead the family business was not mere inheritance—it was a conscious choice to advance the craft of textile creation.

Armed with a PGDM in Finance and Entrepreneurship and currently enrolled in the Senior Management Programme at IIM Ahmedabad, Utsav combines academic rigour with hands-on expertise. His factory is a hub of integrated operations—design development, print processing, and dyeing—all executed in-house to maintain uncompromising quality.

Specialising in printing and dyeing cotton, viscose, and their blends, Utsav brings technical mastery and creative vision to the table. His deep understanding of garment construction and print development ensures that Threads of Identity delivers products that resonate with both artistry and precision. For Utsav, textiles are not just fabric—they are a canvas for innovation.

Pavna Mehta Joshi: Designing with Purpose

In an industry driven by speed, Pavna Mehta Joshi champions a slower, more deliberate approach to fashion. Her philosophy—that design begins long before a garment is stitched—anchors Threads of Identity in values of transparency, collaboration, and sustainability.

A graduate of NIFT, Pavna’s perspective has been shaped by international exposure and a commitment to balancing creativity with practicality. As Creative Head and Managing Director of Shree Ashtavinayak Impex Pvt. Ltd., she oversees every stage of production, from conceptualisation to quality control, ensuring integrity at every step.

The founding of Threads of Identity was a defining moment in Pavna’s career—a move to create womenswear that is thoughtfully designed, accessible, and rooted in Indian sensibilities. Her insistence on honest pricing and in-house development reflects respect for both maker and consumer. Under her leadership, the brand has become synonymous with garments that are meant to be cherished, not discarded.

A Shared Vision

Together, Utsav and Pavna have built Threads of Identity as more than a fashion label—it is a statement of intent. Their combined expertise bridges heritage and modernity, craft and commerce, creating garments that celebrate individuality while honouring tradition.

Threads of Identity is not just about what you wear—it’s about how and why it is made. Through their work, Utsav Patel and Pavna Mehta Joshi remind us that fashion, at its best, is a story of care, creativity, and connection.