Threads of Identity is a conscious endeavour by Utsav Patel and Pavna Mehta to carve a unique space in the vibrant womenswear market, starting in India with ambitions to expand globally. Both founders bring a wealth of experience from their rich textile heritage. Utsav, is the third generation in his family’s business, Samir Synthetic Mills in Ahmedabad, and Pavna, the Managing Director and creative head at Shree Ashatvinayak Impex Pvt Ltd, a garment manufacturing company based in Jaipur, have combined their expertise to bring this vision to life.

Through extensive market research and their deep experience in the Indian retail market, they discovered opportunities to enhance value and cater to the diverse needs of Indian women. Threads of Identity represents a harmonious blend of fashion and textiles, combining technical expertise with creative flair. The brand is dedicated to offering versatile Indian women garments crafted from exclusive fabrics and exceptional stitching, all at value-driven price points. Their designs are crafted to be timeless, reflecting a commitment to quality that ensures both reliability and style.